But recent research suggests that their love-engineering is about as foolproof as flirting with random people at a bar, and a new breed of dating sites are using social networks, rather than science, to help singles find romance.
Online dating services such as the and are looping singles' friends into the matchmaking process in an effort to connect people to each other's acquaintances and keep suitors from weaving the kind of elaborate fictions that characterize many profiles on traditional dating sites.
"You can't put up a fake picture and misrepresent yourself on Facebook when you have 600 friends," said founder Justin Krause.
"This is a better system because it cuts through the crap. You can tell whether someone is legit." Traditional online matchmakers have served up a courtship process that looks a lot like online shopping: Users browse photos hoping to find something (or someone) they like, then choose a product (or person) to engage with offline.
For years, online dating sites have promised that their almighty algorithms could turn strangers into soulmates.We used to complain about it to each other and one day we decided we should stop complaining and do something about it. Now I live in New York and am still trying to find my niche in this community.I find people seek romantic relationships instead of friendships to avoid that transitory feeling, and also to feel emotionally safer.The site has banished the stigma associated with online dating and innovated a modern approach to finding likeminded people.Back in 2004 My Single Friend was born from Sarah Beeny’s love of match-making.We’ve been delighted to read feedback on a daily basis telling us how well we’re doing.A good friend should have many of the qualities you look for in a potential partner.Both are solitary exercises that often yield an experience far different from what the picture promised, and users' inboxes are flooded with irrelevant emails for weeks afterward. Created by TV presenter Sarah Beeny, the site delivers a no-nonsense approach to dating as everyone on the site is described by their friends.You can also have a bunch of friends join to meet new people and scour others' connections to find a potential love match for you or themselves.With Friendlylook, users have the ability to create private social events to meet people in real life. Members can set a search parameter of two-four degrees away from them to meet strangers.